We’re pleased to share an important milestone in StudyIn’s journey: SUN Education, Indonesia’s leading international education agency, is now part of StudyIn.
With 27 locations, 230 employees, and a track record of placing more than 2,000 students abroad each year, primarily into Australian universities, SUN brings both scale and specialist expertise. This integration marks a significant step forward in our mission to build a truly global, multi-destination education platform. By joining forces with SUN Education, we’re strengthening our presence in South-East Asia and enhancing our ability to connect students, institutions, and partners across borders.
Why Indonesia and Malaysia Matter
Indonesia and Malaysia are two of the most dynamic and rapidly growing student recruitment markets in the world, with a combined population exceeding 320 million and a growing demand for higher education overseas. Each year, more than 100,000 students from these countries pursue degrees abroad — a figure that continues to grow. Founded in 2010, SUN Education’s deep local expertise and trusted reputation make them a natural partner in advancing StudyIn’s multi-destination approach.
This milestone:
- Reinforces StudyIn’s multi-destination strategy, offering students and partners access to a wider range of education pathways
- Expands our footprint in South-East Asia, a region critical to the future of international student mobility
- Builds on SUN Education’s strong history of delivering quality service and successful student recruitment
Together, StudyIn and SUN Education now operate in over 125 locations across more than 40 countries, supporting over 300,000 student applications annually.
What This Means for Students
For students, this partnership means more choice, more support, and more opportunity. By combining StudyIn’s global reach with SUN Education’s local insight, we can:
- Offer broader access to top destinations
- Invest in next-generation digital tools to simplify the student journey
- Provide deeper support for families — from counselling to visa services and beyond
Our goal remains simple: to help students find clearer pathways, trusted guidance, and access to life-changing opportunities across a truly global network.
What This Means for Universities
For our university partners, this integration brings direct access to one of the world’s most important emerging student markets. This means:
- A more powerful student recruitment platform with broader reach
- Direct connections to ambitious students across South-East Asia
- Trouble-free pipelines, with a shared commitment to quality and transparency
- A strong service ethic, ensuring no disruption to existing partnerships
- Even greater student volume and impact — last year, StudyIn supported over 17,000 students in enrolling at leading universities worldwide
We recognise that the student recruitment landscape is evolving faster than ever. That’s why we’re investing in the markets, platforms, and people that matter most, so our partners can rely on us in challenging times.
From Our Leadership
Fredy Subrata, Co-Founder and CEO of SUN Education:
“Joining StudyIn is an exciting opportunity. By combining our global platform and multi-destination network, we can unlock greater opportunities for students and deliver stronger outcomes for universities. We’re proud to bring our experience and values to a partnership that’s focused on quality, impact, and long-term growth.”
Rob Grimshaw, CEO of StudyIn:
“This transaction underscores StudyIn’s commitment to connecting students with the best universities worldwide. We see a bright future for global student recruitment and are positioning StudyIn to play a leading role. In a complex regulatory environment, scale and a commitment to quality are key. Through continued investment in our global footprint and next-generation technology, we’re building a powerful bridge between talented students and world-class institutions.”
Looking Ahead
As the higher education landscape continues to evolve, our mission remains clear: to open more doors for students and to be the most reliable partner for universities worldwide.
We’re delighted to welcome the SUN Education team, led by founders Fredy Subrata, Kevin Tan, and Harianto Ani, into StudyIn. Their knowledge, values, and reputation for quality align perfectly with StudyIn, the world’s most trusted higher education specialist.