Develop key skills in the theory and practice of marketing by studying in the UK
Marketing offers a wide variety of unique and challenging issues to tackle across a constantly shifting business landscape. A business must sell products in order to survive and grow, and it is the marketing team who decides the best way to do this by researching and satisfying customer needs. Planning, pricing, analysing trends, advertising and promotion will all be focussed on during your degree.
Studying for a marketing degree in the UK will open up opportunities to build contacts and gain transferable skills that will be useful across a wide range of business sectors. Students will develop communication and presentation skills, as well as the ability to question and analyse. Modules covered will include e-business management, digital marketing, strategic brand management and understanding consumers.
Almost all marketing courses at UK universities offer a work placement for students to gain experience in a busy marketing department, and many degrees can be studied as joint honours alongside another subject you are interested in. Scholarships in marketing are also readily available to eligible international students.
Digital marketing is also growing in popularity as we move into an increasingly online world. Digital marketing courses are designed and taught by industry experts, with close industry links allowing access to real projects, industry experience and work placements. A digital marketing degree is ideal for students who are looking to move into analytics, consumer behaviour, social media marketing, and digital planning.
Marketing Degree Types
Bachelor in Marketing
A Bachelor’s in Marketing is an undergraduate degree that focuses on the principles and practices of marketing, advertising, and branding. The curriculum is designed to provide students with a broad understanding of marketing concepts and strategies, as well as the skills and knowledge needed to succeed in a variety of marketing roles.
Master in Marketing
A Master’s in Marketing in the UK is a postgraduate academic degree that focuses on advanced marketing concepts and strategies. The curriculum is designed to provide students with a deeper understanding of marketing principles and practices, as well as the skills and knowledge needed to succeed in senior marketing roles.
A Master’s degree in Marketing in the UK provides students with a deeper understanding of marketing principles and practices, as well as the critical thinking, communication, and analytical skills needed to succeed in senior marketing roles. It can lead to a variety of careers in marketing, advertising, public relations, and related fields, as well as further academic study.
PhD Marketing
A PhD in Marketing will see you study with faculty who are experts, obtaining a vast amount of knowledge of your field. You will explore a wide range of subjects, including consumer behaviour, predicting firm behaviour, making data-driven decisions and improving marketing practices.
Marketing Course Duration
Most marketing degrees in the UK last for three years. During the first year of study, you will learn the essential components of marketing, and in the second year, you will choose modules which focus on your area of interest. In the final year of study, you will further tailor your degree to your career ambitions.
Marketing students will be assessed via report writing, essays, project and team projects and will benefit from placements within the sector.
Marketing Course Fees
International students can expect to pay between £14,500 to £23,000 per academic year when studying for a marketing degree in the UK. Elements that affect international tuition fees include location, UK university ranking and global reputation.
Lancaster University’s Marketing BSc (Hons) degree, which is the number one ranked marketing course in the UK, will cost EU and overseas students £22,650 per year. The University of Derby Marketing BA (Hons), however, ranked 3rd in the UK, is only £14,900 per year. Below are the UK’s top five marketing programmes and their international fees.
| University | Course | International Fees |
|---|---|---|
| Lancaster University | Marketing BSc (Hons) | £22,650 |
| University of Stirling | BA (Hons) Marketing | £16,400 |
| University of Derby | Marketing BA (Hons) | £14,900 |
| University of Southampton | Marketing BSc | £20,340 |
| City, University of London | Business with Marketing BSc (Hons) | £22,000 |
Graduate Marketing Careers
Marketing graduates can move into a wide variety of marketing jobs upon graduation, including:
- Marketing Assistant: Providing administrative support to the marketing team, such as maintaining databases and creating reports
- Marketing Coordinator: Coordinating marketing campaigns, managing social media accounts, and assisting with event planning
- Marketing Analyst: Analysing data to evaluate the effectiveness of marketing campaigns
- Market Research Analyst: Conducting research on consumer trends and behaviours to inform marketing strategy and decision-making
- Digital Marketing Specialist: Creating and executing social media, email marketing, and online advertising campaigns
- Public Relations Specialist: Managing the company’s public image and reputation through media relations
- Brand Manager: Overseeing the development and management of a brand’s identity
Average Salary for Marketing Professionals
The average marketing salary for professionals in the UK varies depending on the specific job title, level of experience, and industry. However, according to data from Payscale, the average salary for marketing professionals in the UK is around £31,000 to £45,000 per year.
Graduate Employability Rate for a Marketing Degree
According to the Guardian University Guide 2023 Marketing subject rankings, the following five universities have the highest percentage of graduates who find graduate-level jobs or are in further study at a professional or higher education level within 15 months of graduation.
- Lancaster University (91%)
- University of Reading (91%)
- University of Southampton (87%)
- University of Newcastle (87%)
- Sheffield Hallam University (86%)
Marketing UK Entry Requirements
Please note that entry requirements for marketing degrees vary at each UK university, but generally, students will need the following:
- Typical International Baccalaureate requirements: 30 points.
- Typical A-level requirements: ABB.
- Typical IELTS requirements: 6.0 overall, with no lower than 5.5 in any one component.
Where can I study Marketing in the UK?
To learn more about the best Marketing courses in the UK, find details on the top ten ranking Marketing and Public Relations universities in the Guardian University Guide 2024 below:
- City, University of London
- University of Plymouth
- Lancaster University
- University of Bristol
- University of Derby
- University of Manchester
- University of Liverpool
- Glasgow Caledonian University
- University of Stirling
- Sheffield Hallam University
Study Marketing in the UK
If you are interested in studying a marketing course in the UK, arrange your free consultation today. Don’t forget the Premium Service will guarantee you at least one offer from a UK university.
Marketing Degree FAQ
The average cost for international students to study a marketing course in the UK is between £15,000-20,000 per academic year.
Entry requirements at A-Level range from CDD to BBB, with the universities and colleges most commonly asking for BCC.
It is important for marketers to have a good grasp of mathematics as analysing statistics, geometry, economics, finance all have practical applications in the sector.
Graduates will initially be on a lower salary, but once experienced, they can expect to earn much larger amounts of money.
Yes, you can have a prosperous career in marketing without having an MBA, which is an advanced business qualification.
The top roles within marketing that are receiving the highest pay increases are Senior Marketing Executive, CRM Manager, Social Media Manager and Marketing Executive.
By studying a marketing course, you will gain a broad range of skills and knowledge that can be used across a huge variety of sectors.